Exploring the shifting role of images across street culture, institutional frameworks and digital environments
A Collective Visual Unconscious
Hybrid practice
The practice of Dembai originates in graffiti and street culture, where direct intervention in public space, shared visual codes and immediate impact are central. From this foundation, the work has evolved into a hybrid practice in which elements of fine art, graphic design, advertising, digital culture and socially engaged practice intersect. Over time, the focus has shifted from individual image-making towards more layered, research-driven and collaborative projects.
Re-programming Perception
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Visual constellations
Dembai works interdisciplinarily, ranging from collage-based visual compositions, large-scale prints and installations to process-oriented, participatory and conceptual formats. Digital tools, online image archives and network culture function both as source material and as critical context. Fragments drawn from mass media, popular culture and internet iconography are reorganised into new visual constellations that reflect on how meaning is produced within an information-saturated society.
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Breaking Dominant Narratives
Key themes
Key themes include collective memory, the influence of algorithms and media on perception, the tension between public and institutional space, and the role of images in shaping social imagination. The work investigates how a shared—often implicit—cultural consciousness becomes visible through recurring visual patterns and symbols, and how these can be reconfigured to question dominant narratives and open up alternative perspectives.
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Clients
